20Apr/19

Dinosaur Plastic Models Your Kids Will Absolutely Love

Have you ever wanted to teach your child about history but you didn’t know where to start? Perhaps you love history and want your child to learn more about the earth. Perhaps you don’t know a lot about history but you want your child to become educated and perhaps you even educate yourself in the process. Regardless of your reason, one of the easiest and more fun ways to learn about history is talking to your child allowing them to play with dinosaurs. 
 
Children typically love dinosaurs. Whether it’s a plastic small dinosaur or a complex dinosaur model kits we know your child will be thrilled to be able to make dinosaur sounds and act like they are back in time all at once. So what are some of the ways you can teach your child about dinosaurs and learn at the same time? Keep reading to learn more. 
 
The first way is to watch a video together. Depending on what age your child is will depend on what kind of movie it is. The good news is that most children love television regardless of what is on. If you have a younger child, you can introduce them to dinosaurs in a fun way perhaps with cartoons or something that shows they used to be alive and used to be on this earth and are not anymore. If your child is a little older and able to understand, you could ask them if they want to watch a dinosaur movie with you. Not only will this be something fun you both can do together but it’s something that you can talk about after. Perhaps they can tell you something they learned about dinosaurs in their school and you can share anything you learned. Then you can both talk about the movie and that they learned. 
 
If you are looking for the movie to be more history based, just make sure it does involve dinosaurs too so they stay interested and you can spin it that it also is about dinosaurs and when they were on the planet. 
 
If you have a young child you can allow them to play with dinosaur toys. You can talk to them about the different noises each one made and they can continue playing with them even when you are not around. You can even slip in talking about history while they are playing with the dinosaur so they become educated while having a great time. 
 
Another great way to learn about history and dinosaurs is by reading a book with your child. The level of the book will be determined by how old they are. If your child is young, you can read to them a picture book that has some words and just has more cartoons or fun images resolving the story about dinosaurs. Children remember a lot however so this sets them up to understand more about them and more about history as they grow up. If your child is a bit older, you can get them a book they can either read to you or they can read to themselves. Remember to try and still get a fun book so it not only allows them to become a better reader but teaches them about dinosaurs. 
 
Most people on this earth are hands-on people and that is how they learn. That is why if you really want to teach your child about dinosaurs we recommend purchasing them a kit so they can learn exactly what goes on. They can build a kingdom in which a dinosaur is in. They can build a dinosaur which is somewhat like a 3D puzzle, or they can build a dinosaur in which they can even end up playing with. The different dinosaur kits are endless depending on how advanced your child is with their hand-eye coordination. 
 
Have you learned more about dinosaurs yet? If not, there are so many ways you and your child can learn about dinosaurs together. We recommend doing one of these things so it’s a fun way to work together and learn together. If you are a parent that already knows a lot about dinosaurs, just be patient with your child and do activities in which you can slowly teach them different fun facts about dinosaurs. By doing this you will be showing them an activity they love and educating them about history and the world in the meantime. 
 
If you have any questions about different dinosaur kits or activities you can do together, we would love to assist you in the process. Just let us know how old your child is and a little bit about what you are looking for. Contact us today with more information and we look forward to hearing from you.
16Mar/19

How Consumers Make The Purchasing Decision

If there is something that marketers would love to know, it is what goes through the minds of consumers. And since we still cannot read your thoughts, we are always looking for ways to get to know you a little better and to know how they make their purchase decision.

The purchase of consumers depends on many interrelated factors, so multidisciplinary studies can be the key to deciphering their behavior. This is the case of a study published recently in the US publication Proceedings of the National Academy of Sciences, which combines psychology and economics to reach conclusions about the economic decisions of adolescents. Their results (and those of other similar studies) can help us better understand purchasing decisions and how to adapt our marketing to them, so if you want to know them, read on!

The Decision To Buy From Consumers: What Science Says

Most of our choices are quick. In fact, according to Harvard University, no less than 95% of our favorites are made unconsciously. Many times it happens that we think we are going around and around what we want to do when in the background we already have it clear …, and that brings us to the next point.

Decisions are a mixture of emotion and reason. Most of our choices are irrational and impulsive. Among other causes, to process the pros and cons of each action intelligently would suppose a tremendous waste of time and energy. But that does not mean that reason does not have an essential role. And it is that after taking our emotional decision, we rationalize it to convince ourselves that it is the best option. Therefore, both routes have a role in purchasing decisions and must be taken into account when designing marketing strategies.

Biases are important. When making a purchase decision, consumers are not entirely fair. On the contrary, in the programming of our brains, there is a series of biases or preconditions that affect the way we make decisions. For example, the preference for immediacy and the fear of loss. The first one leads us to choose the option with faster results, even if it is not the optimal one, to “get rid of the problem.” The second one makes losses, possible or real, affect us more than profits. For example, if we lose ten euros a day and we find ourselves twenty the next, the impact of the first event will be higher.

Context is key. Finally, an aspect in which marketers can influence, and that is fundamental to make decisions is the context. For example, it has been shown that names affect our perception of colors. In one study, a group of women chose between two different shades of pink for a nail polish, “adorable” and “ballet slippers.” When they chose without knowing the name, “adorable” was the favorite, but when they were told what they were called, the preference was reversed. So you know: if you want to influence the purchase decision, be very careful when it comes to baptizing your product!